branding

A funny little story about branding.

When I first started juNxtaposition,
 I was very unique in the re~cyled - up~cycled world... 

as in .. 

I was green long before 
anyone else was green !

However, my brand was very industrial, hard lines, straight edges.
and mostly about typewriters..lol..
so my brand colors were
black, white and red.


black, white & red

But..thru the years, and once I got involved with the 
Country Living Fairs,
my brand became 
more and more 'girly'.


first country living fair EVER !

One day at a thrift shop, 
I found these old faded 
pastel pink curtains.

I wasn't sure what 
I was going to do with them, 
but they spoke to me,
and then they magically
jumped into my cart.

&

POOF !
from that day on 
PINK RUFFLES
became my brand !

I ended up using these curtains 
on the front of my tent.
From ground level it looked 
like I had a pink tent !

first pink ruffle tent


At every busy show,
 I would tell people to just look 
for the tent with the pink ruffles
and before you knew it, 
I became known for that..
(the booth with 
the pink ruffles and funny name)

Everything just sort of bloomed from there,
pink became my brand color, 
& ruffles became my style.

I used some form 
of pink ruffles at every event
...
inside buildings


 & inside barns.




pretty much 
anywhere / anyway I could

My branding ideas had grown again 
over the years ...
new tablecloths, new backdrops
& lots of different displays,
but all with a girly pink theme.

oH My how we've grown

We use pink tins for packaging, 
pink shopping bags, 
pink shipping bags, 
pink decor, pink tablet cover..lol.. 
pink pens, pink phone cover ...
I think you get it.

It's amazing how a color can take over,
I've added gingham checks 
to my design,
and grey as an accent, 
and lots and lots of pink hearts <3
(a story for another day)
but all coordinates back to the 
pink ruffles.

Country Living Fair

I'm very proud of how my business and
my booth ... and my brand
has grown over the years..
& honestly, as silly as it sounds,
those thrift store pink curtains
certainly had a lot to do with it! 

So I suppose my point is, 
you just never know 
where your inspiration 
will come from in business,
you just need to use your imagination 
and think outside the box.

If you're ever out at a sale, 
and wonder if juNxtaposition is there,
just look around for some pink ruffles and you'll know its us !





Naps, perspective and a Generational Bond



This weekend after my father's passing, I was scheduled for an event. My friend Lucy came to my mother's assisted living home, where I was staying, to pick up my jewelry etc to take to the show in my place. She brought with her, her three-year-old Evelyn. We introduced her to my mom and told her that she could call my mother Grandma Cherry as all the kids did.

Lucy, my mother and I sat and talked for a little while while Evelyn wandered around and checked things out. My mother, who has dementia joined in the conversation, but of course was fascinated with little Evelyn. 

After a little visit, Lucy had said to Evelyn that it was time for them to go home, have lunch, and take a nap, however Evelyn had spotted a coloring book and markers that my mother had there. She asked if she could color for a moment and we said sure. We set her up on the floor with the markers and coloring books. 

My mother had had enough of the conversation and as she did when she grew tired, she just sort of rolled over, put her head down and went to sleep on the couch where she had been sitting. 

All of a sudden Evelyn jumped up in total surprise and just stared at my mother on the couch asleep.  Her eyes grew wide, she looked at her mother, and said “Look at Grandma Cherry, ..... she took my nap!”

Lucy and I just laughed and laughed, it's so funny to see a child's perspective. Lucy had to explain to little Evelyn and that everyone could take their own nap, but Evelyn was having none of it.  It’s amazing what goes on in a child’s mind.  Her viewpoint was just so funny !

Later, when my mother woke up and the girls had gone home,  I told her the story and she just thought it was the most amusing thing that Evelyn would have that perspective.

As it turned out, later that evening Lucy messaged me to let me know that my mother did, in fact, take Evelyn's nap as she never did take one of her own that afternoon. (even typing this its cracking me up again) In fact , she talked all afternoon about 'Grandma Cherry Aunt Jeanne' and how she had taken her nap. (mom’s name changed slightly in each telling) The funny thing was, my mother talked all afternoon to anyone who would listen and told everyone the story of her, taking Evelyn's nap.

It's the funniest thing to realize the words that we say and how children learn and understand the multiple meanings. As the next few days went on, it turns out that Evelyn and my mother were both so fascinated by the idea that mom had taken Evelyn’s nap that they both talked about it incessantly. Through the next few days, as our family went through my father's funeral, every now and then my mother would mention taking Evelyn’s nap and it brought us a light-hearted moment and a smile to her face.

When all was said and done, and we were sitting back at Mom's house, she said to me, “you know that was just so funny that I took that little girl’s nap” and literally a moment later Lucy messaged me and said 'Evelyn just sat up and quite randomly said “remember when Grandma Jeannie Cherry took my nap” '  It’s just so funny that days later they were both still fascinated by this idea. (And it was more funny with each telling !)

Lucy, being a generation younger than me, as generations go, my mother would be a great grandmother to Evelyn. Isn’t it wonderful that something so silly and a child’s perspective could span four generations?  I have a feeling that we will forever be talking about how Grandma Cherry Jeanne took little Evelyn's nap and it makes me happy to know that my best friend’s daughter may well always have a story that includes my 87 year old mother and the bond they will now always hold.

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A funny little story about branding. When I first started juNxtaposition,  I was very unique in the re~cyled - up~cycled world...  ...

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